We believe in balance, being authentic and adding value to every interaction, relationship and attention moment. Social Media is a tool, when using it you need to be focused on what are you trying to achieve? Why do you have an account? How will it help you, your employer, family, friends or the world?
Our approach is to help you influence by finding, getting and holding your audience's attention.
The approach starts with you being "Famous 4" something, what are 4 things you want to be known for, we help you build a profile that helps you look professional, be found and hold peoples attention.
Once you look good, you need an audience/followers/fans, don't wait for people to come to you, actively build your followers with people that fit into your Famous 4 areas so you are surrounded by the industry people that set the trends, drive the industry and have the need for your services, knowledge or products.
From a great foundation, we help you move to pre-suasion, social selling, Famous 4 content, and engaging in an authentic way.
To help you on this journey we have products and services that help you compete in the Attention Economy and not be addicted or defocused on your path.
One advantage you can implement today is Pre-suasion
The art of influencing a prospect before making contact is Pre-Suasion*
Pre-Suasion is the art of influence by capturing and channeling attention. Rather than seeking to change what people think, change what they think about instead by directing their attention. The changed focus primes, frames and sets the agenda for our subsequent choices. Smart influence happens before any meeting.
When applying Pre-Suasion to social media, the posting of relevant content can impact a prospects' thinking. As potential customers scan their social networks and see keywords, they subconsciously focus on keywords that match solutions to their problems. The synapses in their brains fire and build a neural pathway to a faster decision. Many business leaders recognize the significance of digital profiles but don't have the resources or knowledge to build strong, consistent influence. At Educated Change, we use science, AI and digital expertise to help organizations and senior executives effectively apply Pre-Suasion. Our clients set the stage before meeting a customer.
*Pre-suasion is based off the work of Robert Cialdini and his book Pre-suasion
“The process of arranging for recipients to be sympathetic to a message before they experience it”
We think in terms of Communication when developing a client's personal brand to deliver influence through Pre-Suasion. These are the four areas we speak from when making conversation: Personal, Professional, Thought Leadership, Legacy or “FAMOUS 4”
To understand your multidimensional personal brand, we use a structured process to help you translate your brand into a digestible format for social media that has focus and clarity. This focus helps move your reputation, turn your connections into warm relationships and engages your network authentically around shared values.