Understanding your brand is just the beginning.
The Change Report ™ provides executives with an understanding of their own digital capital. Are they digitally dressed for success? What does their digital body language say about them and your company. How does the executive compare to his customer, competitors and other company employees. Do your executives and customer facing employees have a brand that represents the employee and the company's goals? The Change Report ™ provides the participant with recommended changes they should make to their digital profiles (LinkedIn, Twitter, Google) to achieve both the company and executive's objectives. The Change Report ™ also helps you understand the keywords that are making you be found by the search engines.